Christianity: Details about 'Lds Cinema'
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LDS or Mormon cinema refers to motion pictures with themes relevant to Latter-day Saints. Many of these films are screened extensively within high LDS population centers such as Utah, and do not regularly reach mainstream viewers in other parts of the world. LDS cinema films are distinct from LDS Church movies like Legacy and Testaments, because they are commercial and not produced for teaching or proselytizing LDS doctrine. LDS cinema is usually produced and directed by Latter-day Saints. The films have LDS themes and they are typically marketed especially toward Latter-day Saints. This differentiates LDS cinema from films merely produced by Latter-day Saints like Napoleon Dynamite, or films about LDS themes from an outside perspective.
History of LDS cinemaFilms about Latter-day Saints are nothing new. The first feature-length documentary ever made (and the sixth feature-length film made in the United States) was "One Hundred Years of Mormonism" (1913). Films about Mormons (especially lurid pulp fiction-inspired tales of hypnotic missionaries and Western pioneer stories) were a staple of the early silent, black and white film era. With films made primarily by LDS filmmakers for an LDS audience, the "LDS Cinema" movement is distinct from the broader use of Mormon characters in mainstream Hollywood films. The "LDS Cinema" movement began around 1999, when Richard Dutcher's company Zion Films released God's Army commercially. The film, which was produced on a budget of $300,000, grossed about $2.5 million at the box office and many more millions of dollars worth of video purchases. Observing the market success of God's Army, many other LDS studios began producing films. Although God's Army dealt with the overtly religious subject of LDS missionaries, and many LDS comedies are sometimes incomprehensible to people outside The Church of Jesus Christ of Latter-day Saints, a growing trend moves toward making LDS-themed movies more broadly accessible. The acclaimed World War II movie Saints and Soldiers is perhaps the most successful crossover LDS film to date. More accessible films have been thought by some as likely to ensure larger potential markets. However, "accessibility" has not necessarily translated into greater box office earnings or critical acclaim than achieved by the more "insider"-oriented LDS Cinema films. LDS comedies in particular have been under-appreciated by critics, who have branded most efforts thus far inaccessible and unfunny to those outside the intended market. Such movies have frequently been perceived as overly reliant upon the audience's extensive knowledge of LDS practices and LDS cultural norms formerly unique to Utah, but now becoming more worldwide. LDS cinema and MPAA ratingsOne unique aspect of LDS cinema is heightened concern over MPAA film ratings. Many Latter-day Saints feel disinclined to view movies rated PG-13 and especially R, so LDS film producers risk greatly diminished revenue for exceeding a PG rating. One PG-13 film, The Book of Mormon Movie, Vol. 1 garnered its rating for depicting a decapitation that occurs in the Book of Mormon. Producers defended the scene as essential. Some critics leveled a common complaint about the MPAA—that it more harshly rates movies not from the major studios. Nonetheless, producers re-edited the movie to earn a PG rating for DVD distribution. Another film, Saints and Soldiers received an R-rating prior to film festival screening in spite of being very mild compared to other R-rated films. Producers edited the movie to receive PG-13 for commercial distribution. LDS cinema companies
LDS cinema moviesDrama
Romance
ComedySeveral comedies, mostly produced by Dave Hunter, have also been released. Because these film's humor often relies on specifically Utah-centric Latter-day Saint culture, they tend to have a smaller niche than the other LDS sub-genres, even among Mormon viewers.
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